This advertisement from Nike pisses me off:

It reads:

My butt is huge and round like the letter C and ten thousand lunges has produced it rounder but not smaller and that’s just fine. It’s a space heater for my side of the bed. It is my embassador to those who walk behind me. It is a border collie that herds skinny females away from the ideal deals at clothing sales. My butt is massive and that’s just fine and those who may possibly scorn it are invited to kiss it.

Just do it.

NikeWomen.com

I just sat there seeking at the ad for five minutes as my brain locked up.

I looked at the picture of the totally Best woman in their ad and tried to fathom how Anybody at Nike thought her butt was big.

What the BLEEP is the matter with you, Nike?! Her butt is NOT large! It’s obvious that the folks at Nike haven’t seen a typical woman in SO lengthy that they really believe that this model’s butt was “big and round.”

This isn’t the very first time I’ve realized that Nike is absolutely out of touch with reality. I wrote about it Five years ago (to the day):

• Starling Fitness 08-31-2006 » Why I’m Angry At Nike

I had gone into the Nike store in Las Vegas to acquire some of their overpriced iPod clothing, but the XL shirt was the size of a XS at a normal store.

The truth that they don’t carry a size for me when I’m fifty pounds lighter, just tells me that they aren’t an athletic clothing organization. They’re a fashion clothing firm just like Kenneth Cole. They do not want “fatties” like me wearing their clothes and giving them a bad name.

In spite of the appear on my face, I was near tears when I had Mike click this picture of me. In spite of all the weight I’ve lost, I’m still not thin enough for Nike. Properly, they can take their 70-dollar shirts and stuff ‘em. I’m going to give my money to a business that deserves it.

I can’t believe they haven’t gotten the message but. I nonetheless use my Nike+ each as soon as and a whilst, and back in 2006, it single-handedly got me operating. Every little thing else about the firm, even so, has made me want to bite, scratch and burn down the place. F-you, Nike! Her butt is NOT huge!

Advert through: For Females In Shape! | The Fitness Low Down

Update 09-01-11: Apparently, the ad above is NOT from Nike. It was created by someone else, employing the Nike wording from THIS ad:

Of course, the butt shown in the Nike ad is SMALLER and less rounded than the beautiful girl in the photoshopped ad, so I stand by Every single word I say. What the BLEEP is the matter with Nike?!

Oh, and if you are self-conscious about any other component of your body, here is a bunch of other ads to make you feel like you are not very good enough:

This 1 reads:

I have thunder thighs, and that’s a compliment simply because they are powerful and toned and muscular and though they are unwelcome in the petite section, they are cheered on in marathons. Fifty years from now, I’ll bounce a grandchild on my thunder thighs and then I’ll go out for a run.

Just do it.

NikeWomen.com

This one isn’t almost so denigrating:

My knees are tomboys. They get bruised and cut every single time I play soccer. I’m proud of them and wear my dresses brief. My mother worries I will in no way marry with knees like that, but I know there’s somebody out there who will say to me: I really like you and I love your knees. I want the four of us to grow old together.

Just do it.

NikeWomen.com

The ad in fact gets it appropriate. Rather of pretending that the perfect legs shown are imperfect in some way, this ad actually is an Following picture. Nike truly did it right on this ad. It reads:

My legs had been when two hairy sticks that weren’t really excellent at jump rope, but by the time I reached the age of algebra, they had come into their own and now in spin class, they are revered. Envied for their strength. Honored for their beauty. Hairless for the most portion, except that location the razor misses just behind the ankles.

Just do it.

NikeWomen.com

Of course, then they got it wrong once again with this one. Those shoulders do NOT appear like a man’s. It reads:

My shoulders aren’t dainty or proportional to my hips. Some say they are like a man’s . I say leave men out of it. They are mine. I produced them in a swimming pool then I went to yoga and produced my arms.

Just do it.

NikeWomen.com

Correct Nike Ad Images through:

• Nike Confirms “My Butt Is Big” Ad Is A Fake | The Frisky

• New Nike Women Print Ad–”My Butt is Big”